Your teenager is blogging. So are thousands of political hacks and self-proclaimed, online journalists.
But what about your company?
While the blog, or “weblog,” rose to prominence during the 2004 presidential election, it is also finding a foothold in the business world. Blogs can be useful tools for owners of businesses large and small – and not just to rant about your supplier being late.
Some companies are turning to blogs to help disperse information to both employees and customers.
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