Interviews with five industry professionals.
Click the image for the full story (JPG format).
Friday, June 30, 2006
Two Cents -- Logistics
What is a unique or memorable shipment your company handled?
Interviews with five industry professionals.
Click the image for the full story (JPG format).
Interviews with five industry professionals.
Click the image for the full story (JPG format).
Friday, June 23, 2006
Two Cents -- Web Design
What's your favorite or most memorable recent Web design project?
Interviews with five professionals.
Click the image for the full story (JPG format).
Interviews with five professionals.
Click the image for the full story (JPG format).
Monday, May 15, 2006
Catering to the Dog
Pet services are a growing business breed
Consumers will cut back on a lot of things in a recession, but don’t count on it being Fido. Pet-related expenditures in America totaled an estimated $35.9 billion in 2005, up $1.5 billion from 2004 and more than double what they were a decade earlier, according to the American Pet Products Manufacturers Association (APPMA).
“This is one of the areas in which sales don’t decrease in a recession,” said Bob Vetere, COO and managing director of the APPMA. He cited several reasons for growth, including “growing uncertainty about the future” and more empty homes, as baby boomers’ children move out and young professionals wait to have children.
Not to mention that people are treating their animals more and more like, well, people.
Read the whole story.
Consumers will cut back on a lot of things in a recession, but don’t count on it being Fido. Pet-related expenditures in America totaled an estimated $35.9 billion in 2005, up $1.5 billion from 2004 and more than double what they were a decade earlier, according to the American Pet Products Manufacturers Association (APPMA).
“This is one of the areas in which sales don’t decrease in a recession,” said Bob Vetere, COO and managing director of the APPMA. He cited several reasons for growth, including “growing uncertainty about the future” and more empty homes, as baby boomers’ children move out and young professionals wait to have children.
Not to mention that people are treating their animals more and more like, well, people.
Read the whole story.
Sunday, March 12, 2006
Cell Phones Are For Kids
Companies are taking wireless to the last untouched demographic
Not too long ago, the only people with cellular phones were always-in-touch executives and bustling soccer moms. From there, most adults – and of course teens – adopted them, many of whom now can’t imagine life without a cell phone. Children can reach their parents whenever necessary – except for when the children are away from a phone.
All that is starting to change. While cell phone companies have been targeting the teen demographic for quite some time with family plans and cheap line additions, now the “tween” market – children between 8 and 12 – is up for grabs.
Give a child a cell phone, and it becomes easy to make arrangements for last-minute plans and easier to keep track of the modern-day child-on-the-go.
In Kentucky, the 8- to 12-year-old market – via their parents – forms a noticeable segment of consumers. Census Bureau estimates put the demographic at 277,336 strong as of July 1, 2004. By comparison, there are 283,015 teens – 13- to 17-year-olds – in the state.
Read the whole story.
Not too long ago, the only people with cellular phones were always-in-touch executives and bustling soccer moms. From there, most adults – and of course teens – adopted them, many of whom now can’t imagine life without a cell phone. Children can reach their parents whenever necessary – except for when the children are away from a phone.
All that is starting to change. While cell phone companies have been targeting the teen demographic for quite some time with family plans and cheap line additions, now the “tween” market – children between 8 and 12 – is up for grabs.
Give a child a cell phone, and it becomes easy to make arrangements for last-minute plans and easier to keep track of the modern-day child-on-the-go.
In Kentucky, the 8- to 12-year-old market – via their parents – forms a noticeable segment of consumers. Census Bureau estimates put the demographic at 277,336 strong as of July 1, 2004. By comparison, there are 283,015 teens – 13- to 17-year-olds – in the state.
Read the whole story.
Wednesday, February 15, 2006
Biz Blogging 101
Could blogs improve your internal and external communications?
Your teenager is blogging. So are thousands of political hacks and self-proclaimed, online journalists.
But what about your company?
While the blog, or “weblog,” rose to prominence during the 2004 presidential election, it is also finding a foothold in the business world. Blogs can be useful tools for owners of businesses large and small – and not just to rant about your supplier being late.
Some companies are turning to blogs to help disperse information to both employees and customers.
Read the whole story.
Your teenager is blogging. So are thousands of political hacks and self-proclaimed, online journalists.
But what about your company?
While the blog, or “weblog,” rose to prominence during the 2004 presidential election, it is also finding a foothold in the business world. Blogs can be useful tools for owners of businesses large and small – and not just to rant about your supplier being late.
Some companies are turning to blogs to help disperse information to both employees and customers.
Read the whole story.
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