Not too long ago, the only people with cellular phones were always-in-touch executives and bustling soccer moms. From there, most adults – and of course teens – adopted them, many of whom now can’t imagine life without a cell phone. Children can reach their parents whenever necessary – except for when the children are away from a phone.
All that is starting to change. While cell phone companies have been targeting the teen demographic for quite some time with family plans and cheap line additions, now the “tween” market – children between 8 and 12 – is up for grabs.
Give a child a cell phone, and it becomes easy to make arrangements for last-minute plans and easier to keep track of the modern-day child-on-the-go.
In Kentucky, the 8- to 12-year-old market – via their parents – forms a noticeable segment of consumers. Census Bureau estimates put the demographic at 277,336 strong as of July 1, 2004. By comparison, there are 283,015 teens – 13- to 17-year-olds – in the state.
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