If you’ve ever searched on Yahoo for the nearest bookstore or pizza place, then it’s not news to you that the World Wide Web has become as much a tool for exploring your own neighborhood as it is for planning a vacation to some far-off land.
And as consumers turn to the Internet to find local services, the advertisers are following close behind. Both Google and Yahoo offer the “local search” feature to advertisers, giving them even greater control over who sees their ads.
If your company is not tapping into local googlers, it might be time to give it a thought.
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